Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
109 Bjorn Borg arrived in 2002 — and it was immediately clear this one was here to stay. This is a masculine fragrance rooted in the floral and citrus families. Offered in eau de toilette concentration.
The birthplace of this fragrance — Sweden, a place with a refined nose. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of 109 unfolds as a continuous scent journey, where layers reveal themselves with precision and warmth. The signature of Bjorn Borg is recognizable in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Eau de toilette emphasizes the right density and pace of development.
From the group perspective the composition is built around Citrus, Whiteflower, Floral and Ambery. The palette also extends to Musk. Within olfactory families the scent maps to Citrus and Floral.
In the first seconds you catch invigorating sunny opening notes: Bergamot and Lemon. These 2 notes set sunny vitality that is impossible to miss.
In the middle phase you notice Jasmine and Rose carrying a sensual jasmine direction. At drydown level the structure settles through Ambergris and musk, reinforcing a dense amber trail.
The accord profile is built around these accords: Citrus, Floral, Musc and Amber with each one in a clear role. The stylistic positioning is masculine, which makes the scent profile easier to read.
In summary 109 holds a coherent structure — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the scent structures best experienced on skin.
| Gender | Male |
| Brand | Bjorn Borg |
| Segment | Celebrity perfume |
| Country | Sweden |
| Website | http://www.bjornborg.com |
| Year of production | 2002 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Romella |
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