The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Ex`cla-ma`tion Eau de Parfum Coty — a 1993 fragrance that needs no introduction. By character, a feminine fragrance drawing from the east and floral families. One of the scents from the Ex`cla-ma`tion collection. Concentration — eau de parfum: exactly what it needs to be.
The home of this fragrance is France. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Ex`cla-ma`tion Eau de Parfum is built as an expressive line of development, where accents shift smoothly and sequentially. The signature of Coty is evident from the opening to the final trail. Nothing here feels random, and the structure feels complete all the way through. Eau de parfum keeps the depth and body this composition needs.
The internal accord map is shaped by these accords: Floral, Fruit, Wood and Amber without random overlap. The stylistic positioning is feminine, which clarifies the composition character.
When the pyramid is blended into one block the fragrance opens as a single chord with a juicy exotic mood: Ambergris, Apricot, Floral Notes, Peach and Sandalwood.
The inner phases are perceived as a continuous motion from lift to depth, which keeps the fragrance coherent.
From the group perspective the profile is anchored in Ambery, Fruit, Floral and Wood. It also reaches into Gourmet and Whiteflower. From a family perspective the fragrance belongs to East and Floral.
Overall Ex`cla-ma`tion Eau de Parfum holds a coherent structure — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the fragrances best experienced on skin.
| Gender | Female |
| Brand | Coty |
| Segment | Luxury perfumery |
| Country | France |
| Website | http://www.coty.com |
| Year of production | 1993 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Coty Inc. |
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