The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
1999: the world took its first breath of Imposible (new) Dana. By character, a feminine fragrance drawing from the fruit and floral families. Released in eau de toilette.
Brand country — the United States: a place that truly knows its way around a great scent. Imposible (new) Dana unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Imposible (new) unfolds as a cohesive olfactory arc, where accents shift smoothly and sequentially. The style of Dana comes through in the way notes appear and fade. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de toilette emphasizes the depth and body this composition needs.
At olfactory-group level the structure relies on Citrus, Fruit, Whiteflower and Floral. It also reaches into Wood and Green. At family level the fragrance belongs to Floral and Fruit.
From the first breath you detect invigorating sunny first notes: Bergamot, Lemon, Mandarin and Melon. Exactly these 4 notes set a burst of citrus freshness that anchors the first impression immediately.
In the central layer you meet Jasmine, Lily of the Valley and Rose carrying a creamy tuberose direction. In what remains on skin the structure settles through Cedar, Iris, Sandalwood and Tea, extending a deep woody trail.
The gender direction is feminine, which makes the scent profile easier to read.
In summary Imposible (new) sounds complete from start to finish — the opening sets direction, the central phase adds depth, and the base secures the trail. These are the fragrances best understood through real development.
| Gender | Female |
| Brand | Dana |
| Segment | Luxury perfumery |
| Country | United States |
| Website | http://www.danaclassics.com |
| Year of production | 1999 |
| Status | Produced |
| Concentration | Eau de toilette |
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