The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Anahita is one of the most captivating fragrances in the Dolma portfolio. A feminine fragrance rooted in the fruit and floral families. Released in eau de parfum.
Brand country — the United Kingdom. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
This fragrance is like a great story: once you've tried it, you keep coming back. The official website of Dolma — http://www.ajmalperfume.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Anahita unfolds as a cohesive olfactory arc, where notes flow with precision and warmth. The style of Dolma is recognizable in the way notes appear and fade. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de parfum supports the right density and pace of development.
At the opening of the pyramid you catch sparkling citrus first notes: Lemon, Mint and Peach. These 3 notes shape a burst of citrus freshness that anchors the first impression immediately.
In the heart you meet Clove, Jasmine and ylang-ylang carrying a silky white floral direction.
The accord architecture rests on these accords: Floral, Musc, Wood and Spicy with each one in a clear role. The gender direction is feminine, which makes the scent profile easier to read.
At olfactory-group level the composition is built around Citrus, Aromatic, Fruit and Floral. The framework further includes Whiteflower, Wood, Gourmet and Musk. Within olfactory families the composition sits in Floral and Fruit.
In summary Anahita sounds complete from start to finish — the start forms character, the central phase adds depth, and the final phase leaves a stable imprint. This is the type of composition best judged through real development.
| Gender | Female |
| Brand | Dolma |
| Segment | Niche perfumery |
| Country | United Kingdom |
| Website | http://dolma-perfumes.co.uk/ |
| Status | Produced |
| Concentration | Eau de parfum |
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