The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The year 2021 gave us Fruitylicious The Dua Brand. By character, a unisex fragrance drawing from the fruit family. The nose behind this fragrance — Mahsam Raza. In perfume extract — and that's all it takes to fall in love.
the United States is where this fragrance comes from — and it shows. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Fruitylicious is built as a living composition, where notes flow without rush and without gaps. The creative approach of The Dua Brand is clear in the way notes appear and fade. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Perfume extract sets the depth and body this composition needs.
When the pyramid is blended into one block the opening appears as one connected movement with a multi-layered berry mood: Ambergris, Blueberry, Cranberry, Dried Fruits, Frankincense, Mirabelle Plum and Musk. In this format 7 notes sound as one coherent layer, building thrilling fruity juiciness that feels seamless.
The inner phases are read as a smooth transition from opening to trail, which keeps the fragrance coherent.
The profile is unisex, which makes the scent profile easier to read.
From the group perspective the structure relies on Ambery, Fruit, Balsamic and Musk. It also reaches into Citrus. At family level the fragrance belongs to Fruit.
In summary Fruitylicious reads as a cohesive composition — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best experienced through real development.
| Gender | Unisex |
| Brand | The Dua Brand |
| Segment | Artisanal perfumery |
| Country | United States |
| Website | http://www.dua-fragrances.com |
| Year of production | 2021 |
| Status | Produced |
| Concentration | Perfume extract |
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