The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Power On Estiara is officially considered a masculine fragrance, rooted in the fern, wood, and floral families. Concentration — eau de toilette: exactly what it needs to be.
Produced in the United Arab Emirates, where perfumery has long been elevated to an art form. Power On Estiara unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Power On unfolds as an expressive line of development, where layers reveal themselves without rush and without gaps. The style of Estiara comes through in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the structure feels complete all the way through. Eau de toilette sets the right density and pace of development.
From the first breath you catch sparkling citrus top notes: Bergamot, Mandarin and Pink pepper. These 3 notes shape a burst of citrus freshness that is impossible to miss.
In the central layer you meet Amyris, Black Pepper and Coffee Flower keeping a spicy-woody direction.
The internal accord map is shaped by these accords: Citrus, Floral, Wood and Spicy forming a compact and readable structure. The gender direction is masculine, which clarifies the composition character.
At olfactory-group level the composition is built around Citrus, Spicy, Wood and Floral. The palette also extends to Whiteflower. Within olfactory families the scent maps to Fern, Floral and Wood.
In summary Power On reads as a cohesive composition — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. These are the scent structures best experienced in wear.
| Gender | Male |
| Brand | Estiara |
| Segment | Massmarket perfumery |
| Country | United Arab Emirates |
| Website | http://www.sterlingparfums.com/estiara-french-way/ |
| Status | Produced |
| Concentration | Eau de toilette |
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