The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
W 170 Eyfel is marketed as a feminine fragrance, rooted in the floral family. Part of the Women collection, available as eau de parfum.
Brand country — Turkey, with its deep-rooted relationship with the fragrance industry. W 170 Eyfel unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of W 170 is shaped as a continuous scent journey, where notes flow smoothly and sequentially. The signature of Eyfel is recognizable in details that define the fragrance identity. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum keeps the depth and body this composition needs.
From the group perspective the profile is anchored in Green, Whiteflower, Floral and Wood. It also reaches into Musk. Within olfactory families the composition sits in Floral.
Right at the start you catch fresh green first notes: Black currant leaf and Galbanum.
At the core of development you notice Jasmine, Tuberose and honeysuckle carrying a silky white floral direction. In the final layer the structure settles through Sandalwood and musk, extending a warm vetiver trail.
The olfactory framework is shaped by these accords: Floral, Fruit, Musc and Wood with each one in a clear role. The gender direction is feminine, which clarifies the composition character.
Overall W 170 holds a coherent structure — the start forms character, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the scent structures best understood on skin.
| Gender | Female |
| Brand | Eyfel |
| Segment | Numbered perfumes |
| Country | Turkey |
| Website | http://eyfelparfum.ru |
| Status | Produced |
| Concentration | Eau de parfum |
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