The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Soul Flormar, that first saw the light of day in 2010, is officially considered a feminine fragrance, belonging to the fruit and floral families. An eau de parfum — light-footed, but utterly unforgettable.
Made in Turkey. Soul Flormar — the choice of those who appreciate depth and character in every detail.
A scent you'll want to wear again and again — discovering something new every time. The official website of Flormar — http://www.yodeyma.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Soul is built as a living composition, where layers reveal themselves smoothly and sequentially. The style of Flormar comes through in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum keeps the right density and pace of development.
The stylistic positioning is feminine, which makes the scent profile easier to read.
In a unified mixed pyramid the notes arrive together with a energetic fresh mood: Ambergris, Bergamot, Mandarin, Plum, Tangerine, Vanilla and Vetiver. In this case 7 notes sound as one coherent layer, building a burst of citrus freshness that keeps the opening compact and balanced.
The heart and base are felt as a continuous motion from lift to depth, which gives the structure continuity.
From the group perspective the composition is built around Ambery, Citrus, Fruit and Gourmet. The framework further includes Wood, Floral and Whiteflower. At family level the fragrance belongs to Floral and Fruit.
Taken together Soul sounds complete from start to finish — the first stage creates momentum, the heart develops the core line, and the base secures the trail. This is the type of composition best understood in wear.
| Gender | Female |
| Brand | Flormar |
| Segment | Massmarket perfumery |
| Country | Turkey |
| Website | http://www.flormar.com |
| Year of production | 2010 |
| Status | Discontinued |
| Concentration | Eau de parfum |
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