The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Perfume extract
For The Scent Of It Dreaming in Orange
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Fragrance Character
For The Scent Of It Dreaming in Orange is a 2024 unisex fragrance from the American brand For The Scent Of It.
This extrait de parfum is part of the Lucid Dream collection and evokes the idea of a vivid, almost dreamlike journey where juicy fruits meet florals and deep resinous-ambery nuances.
The name Dreaming in Orange perfectly captures the composition's first impression: the fragrance feels sunny, rich and striking, gradually becoming softer and warmer.
This is not a simple citrus perfume for everyday wear, but an expressive fruity-floral accord with an oriental character, gourmand depth and a very powerful sillage.
Development and Mood
At the opening, the composition draws attention with the contrast of spicy coriander, juicy mango and blood orange.
The fruity freshness does not feel lightweight here: the spicy facet of coriander gives it definition, while mango makes the scent velvety and exotic.
As it develops, Dreaming in Orange moves into a floral heart with marigold, osmanthus and rose.
Marigold adds a touch of bitterness and a green-spicy nuance, osmanthus brings a soft fruity-floral note, and rose ties the composition together while preserving its elegance and cohesion.
Base and Longevity
The final stage of the fragrance is built around amber, ambrette, labdanum and vanilla. As a result, the base feels warm, resinous and sensual, leaving a rich, long-lasting trail on the skin.
This extrait de parfum is ideal for those who enjoy noticeable compositions with a pronounced sillage and are not afraid to make a statement.
In terms of mood, the fragrance is especially well suited to a cool evening, a date, a special occasion or any moment when you want to add color and inner energy to your look.
In warm weather, its fruity-amber richness may feel particularly intense, so the dosage is best adjusted individually: the available information does not provide precise recommendations for the number of sprays on skin or clothing.
The Perfumer and Brand Style
The fragrance was created by Michael Schrammel.
In his interpretation, the orange theme becomes more than a literal citrus sketch; it unfolds as a dimensional olfactory narrative, with a sparkling opening gradually giving way to floral softness and warm amber-vanilla depth.
Dreaming in Orange reveals the character of For The Scent Of It as a brand that works with emotional imagery, combining an accessible fruity idea with more complex, multilayered development.
For a similarly expressive and unusual scent, you might consider Paco Rabanne Ultraviolet, and you can also compare the fragrance with Chanel Coco.
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