The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
Fuli 1997
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Fuli 1997 — A Fragrance Story of 2025
Fuli 1997 is a fragrance from the Portuguese brand Fuli, released in 2025.
This modern composition comes in Eau de Parfum concentration and was created for those who love expressive floral-woody fragrances with a noticeable presence on the skin.
The Fuli brand originates from Portugal and specializes in unisex fragrances in Eau de Parfum concentration.
Fuli 1997 continues this idea: the composition is not tied to strict gender conventions and develops individually, highlighting the character of its wearer.
The Fragrance’s Character and Scent Profile
In terms of mood, Fuli 1997 combines floral softness, juicy fruitiness and warm woody depth.
Its olfactory profile features citrus, floral, fruity, gourmand, musky, spicy, white-floral and woody accents, so the fragrance gradually shifts from a fresh opening to a richer, more enveloping finish.
White flowers and warm base materials occupy a special place in the composition.
Gardenia, jasmine, neroli and orange blossom create an expressive floral heart, while cashmeran, sandalwood, musk, vanilla and tonka bean add a creamy, comforting and subtly gourmand depth.
Development and Sillage
Fuli 1997 opens with a bright, sparkling accord of bergamot, wild berries and neroli.
As it develops, the freshness becomes softer, giving way to a lush white-floral accord in which gardenia, jasmine and orange blossom intertwine.
In the base, the fragrance grows warmer and denser: sandalwood and cashmeran support the composition with woody tones, while vanilla, tonka bean and musk create a smooth, sensual background.
Its sillage is described as very strong, making Fuli 1997 especially suitable for fans of distinctive fragrances that do not fade into the surroundings and leave a memorable impression.
The Perfumer and Positioning
The composition was created by Tiago Motta.
His work with the contrast between fresh fruity-citrus nuances, white flowers and a warm woody-musky base makes Fuli 1997 a layered and emotional fragrance.
Fuli 1997 is positioned as a unisex fragrance.
Thanks to its rich sillage, it is worth choosing for occasions when you want to emphasize your individuality: evening outings, special events or cool weather.
No precise recommendations for the number of sprays on skin or clothing have been provided for this composition, so it is best to determine the dosage gradually, paying attention to your own perception and the reactions of those around you.
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