Bottle photo  Heeley
Bottle photo  Heeley
Image  Heeley
Image  Heeley
Perfume extract

Heeley Bubblegum Chic

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

In 2011, Heeley introduced Bubblegum Chic — a fragrance that's hard to forget. A feminine fragrance rooted in the floral family. This fragrance is the personal signature of perfumer James Heeley. Offered in perfume extract concentration.

Expect a very delicate sillage: a quiet, intimate presence. It stays on the skin for a good while — longevity is firmly in the moderate range. Made in France, backed by a long and proud tradition. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Perfume information

Description of the composition

The composition of Bubblegum Chic is built as a cohesive olfactory arc, where accents shift with precision and warmth. The creative approach of Heeley comes through from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail. Perfume extract emphasizes a balanced rhythm of unfolding.

The internal accord map is built around these accords: Floral and Musc forming a compact and readable structure. The gender direction is feminine, which sharpens how the fragrance is perceived. In wear duration Middle suggests confident staying power. In projection Very weak shows the style of diffusion around the wearer.

Without strict stage separation the notes arrive together with a lush white floral mood: Jasmine, Tuberose and musk.

The deeper layers are read as a continuous motion from lift to depth, which preserves the scent identity through drydown.

At the note-group layer the profile is anchored in Whiteflower, Musk and Floral.

In summary Bubblegum Chic reads as a cohesive composition — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best experienced through real development.

Perfumers

Gender Female
Brand Heeley
Segment Niche perfumery
Country France
Website http://www.jamesheeley.com
Year of production 2011
Status Produced
Concentration Perfume extract

Composition pyramid

Jasmine
Tuberose
musk

Mixed notes

Families

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Extremely inconspicuous
1
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Complex and profound
3
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
33%
Spring
Spring
67%
Summer
Summer
0%
Autumn
Autumn
0%
For what style / mood
Casual
0%
Gala
50%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
0%
26-35 years old
33%
36-45 years
33%
46+ years old
33%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Average rating
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1 comments
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