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Home Fragrances Hej:Pure Pure Flower
Bottle photo Hej:Pure
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Fragrance added less than 2 months ago
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Eau de parfum

Hej:Pure Pure Flower

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Pure Flower Hej:Pure, created in 2022, is classified as a feminine fragrance, belonging to the fruit and floral families. It was created by perfumer Julien Plos. In eau de parfum — and that's all it takes to fall in love.

Brand country — Germany, with its deep-rooted relationship with the fragrance industry. Pure Flower Hej:Pure unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The scent of Pure Flower evolves as a cohesive olfactory arc, where notes flow with precision and warmth. The signature of Hej:Pure is evident in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum keeps the right density and pace of development.

The profile is feminine, which sharpens how the fragrance is perceived.

When the structure is mixed the notes arrive together with a voluminous floral mood: Damask Rose, Pink pepper and Raspberry. In this format 3 notes act as one voice, building romantic softness that keeps the opening compact and balanced.

The heart and base are felt as a smooth transition from opening to trail, which gives the structure continuity.

From the group perspective the profile is anchored in Floral, Spicy, Fruit and Whiteflower. At family level the scent maps to Floral and Fruit.

Taken together Pure Flower sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best judged on skin.

Perfumers

Gender Female
Brand Hej:Pure
Segment Premium perfumery
Country Germany
Year of production 2022
Status Produced
Concentration Eau de parfum

Popular fragrances by the brand

Hej:Pure Pure Water Hej:Pure Pure Water
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Composition pyramid

Note photo Damask Rose
Damask Rose
Note photo Pink pepper
Pink pepper
Note photo Raspberry
Raspberry

Mixed notes

Damask Rose Pink pepper Raspberry

Families

Family Floral Floral
Family Fruit Fruit

Fragrance characteristics

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