The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Holt joined the Hiddenfolk portfolio in 2017. By character, a unisex fragrance drawing from the floral family.
Brand country — the United States: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
Sometimes the best decision of the day is a press of the atomiser. The official website of Hiddenfolk — http://www.colgate.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Holt is shaped as a living composition, where notes flow without rush and without gaps. The signature of Hiddenfolk comes through in details that define the fragrance identity. Every decision feels deliberate, and the structure feels complete all the way through.
The olfactory framework rests on these accords: Floral, Wood and Spicy forming a compact and readable structure. The profile is unisex, which clarifies the composition character.
In a unified mixed pyramid the opening appears as one connected movement with a inspiring floral mood: Geranium, Rose, Smoke and Spices. In this case 4 notes act as one coherent layer, building romantic softness that keeps the opening compact and balanced.
The inner phases are read as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.
At the note-group layer the profile is anchored in Floral, Mineral, Spicy and Whiteflower. From a family perspective the composition sits in Floral.
In summary Holt reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. This is the type of composition best judged on skin.
| Gender | Unisex |
| Brand | Hiddenfolk |
| Segment | Natural perfumery |
| Country | United States |
| Website | http://hidden-folk.com |
| Year of production | 2017 |
| Status | Produced |
| Concentration | Eau de parfum |
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