The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Perfume extract
Imrasasi Euphoria Blend
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Introducing the Fragrance
Imrasasi Euphoria Blend is a unisex fragrance released in 2025 in a perfume or extrait de parfum concentration.
The fragrance was created by Imrasasi, a perfume brand from the UAE, and is part of the Juicy Desire collection.
The composition belongs to the floral and gourmand families, combining airy floral nuances with an appetizing softness.
Euphoria Blend is built around an almond-and-vanilla accord, given a fresh lift by its citrus opening.
Character and Development
At the opening, the fragrance unfolds with a combination of almond and bergamot.
Almond gives the composition a creamy gourmand character, while bergamot adds freshness and makes the first minutes of the fragrance feel more sparkling.
Peony and ylang-ylang emerge at the heart.
The floral accord softens the density of the sweet notes and gives the fragrance an expressive, feminine character in mood, while remaining universal in its positioning.
In the base, almond once again blends with vanilla, creating a warm, rounded and noticeable drydown.
Thanks to its extrait concentration, the composition feels rich, while its very strong sillage makes it especially suitable for those who love striking fragrances and do not want to go unnoticed.
Wearability and Dosage
Imrasasi Euphoria Blend is presented as a fragrance for women and men, although its sweet floral profile will especially appeal to lovers of gourmand compositions with a pronounced sillage.
It can complement an evening look, a festive occasion or the cooler seasons, when vanilla and almond nuances unfold with the greatest volume.
Specific recommendations for the number of sprays on skin and clothing are not provided in the available information.
Given its very strong sillage, it is sensible to start with a minimal dosage and assess its development gradually, especially indoors or in close-contact situations.
Place in the Collection
Within the Juicy Desire line, this release stands out for its combination of citrus freshness, floral lightness and a dessert-like base.
It will suit those looking for a distinctive fragrance with a soft almond accent but prefer a more pronounced and long-lasting presentation.
The name of the perfumer who created Euphoria Blend is not provided in the available information.
Among the fragrances that may be considered for further exploration of a similar mood, the database highlights Burberry Burberry Brit Eau de Toilette.
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