The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Invocation Niipi, launched in 2015 by Invocation, is a unique unisex fragrance belonging to the Fougère, Green, and Woody fragrance families.
Its concentration is Eau de Parfum, ensuring lasting power and richness.
Invocation is more than just a cosmetics brand; it is a deeply personal project by French-Canadian Luc Bourgeau (Blue Eagle), a writer, musician, and spiritual guardian of Abenaki traditions.
The brand’s philosophy is rooted in spiritual heritage and respect for nature. Niipi is dedicated to the element of water in Native American belief—the source of life and the memory of the earth.
A genuine shaman took part in creating the composition, giving the fragrance a mystical depth and, according to belief, even healing properties.
This fragrance has a very strong sillage, making it noticeable and memorable.
If you are looking for something similar in spirit, consider Dragon Parfums Dragon Noir, 21st Century Perfumery Anti killer, and Invocation Nipiiy - Eau. Official brand website: americangirl.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The Niipi composition unfolds as a complex olfactory hymn to forest and water. At its heart are coniferous notes of black spruce, cedar, and juniper, enhanced by the spiciness of clary sage and coriander.
Fresh green mandarin intertwines with basil, dill, and rosemary, creating a velvety, spicy opening. The base features oakmoss and juniper berries, lending the composition a subtly sweet earthiness.
This olfactory journey evokes a walk through a northern forest by the water.
| Gender | Unisex |
| Brand | Invocation |
| Segment | Natural perfumery |
| Country | Canada |
| Website | http://invocation.ca |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de parfum |
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