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Home Fragrances Jo Loves Orange Butterflies

Eau de toilette

Jo Loves Orange Butterflies

Gender:

Unisex

Segment:

Lux perfumes

Fragrance information:

Orange Butterflies Jo Loves, introduced to the world in 2018, is marketed as a unisex fragrance, drawing from the citrus family. Perfumer Jo Malone left a distinct mark on this composition. An eau de toilette — light-footed, but utterly unforgettable.

The sillage is extremely noticeable — noticeable, but never overwhelming. A couple of sprays will carry you through the whole day — longevity is firmly high. The home of this fragrance is the United Kingdom. Orange Butterflies Jo Loves — the choice of those who appreciate depth and character in every detail.

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Amouage Honour Woman -20%

Key fragrance characteristics

Perfume information

The scent of Orange Butterflies unfolds as a continuous scent journey, where accents shift without rush and without gaps. The creative approach of Jo Loves is evident in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de toilette supports a balanced rhythm of unfolding.

In a unified mixed pyramid the notes arrive together with a energetic fresh mood: Mandarin, Neroli, Orange blossom and Petitgrain. Here 4 notes act as one coherent layer, building sunny vitality that feels seamless.

The deeper layers are perceived as a continuous motion from lift to depth, which preserves the scent identity through drydown.

The accord profile is built around these accords: Citrus and Floral with each one in a clear role. The profile is unisex, which sharpens how the fragrance is perceived. In wear duration High indicates a stable lasting impression.

From the group perspective the structure relies on Citrus, Floral and Whiteflower. At family level the composition sits in Citrus.

Taken together Orange Butterflies sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the base secures the trail. These are the scent structures best judged in wear.

Jo Malone
Creative Director

Gender	Unisex
Brand	Jo Loves
Segment	Niche perfumery
Country	United Kingdom
Website	http://www.joloves.com
Year of production	2018
Status	Produced
Concentration	Eau de toilette

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Composition pyramid

Mandarin

Neroli

Orange blossom

Mixed notes

Mandarin Neroli Orange blossom Petitgrain

Families

Citrus

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Jo Loves Orange Butterflies

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Key fragrance characteristics

Perfume information

Description of the composition

Perfumers

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