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Home Fragrances Kim Kardashian / KKW Fragrance Kimoji Hearts BFF
Bottle photo Kim Kardashian / KKW Fragrance
Bottle photo Kim Kardashian / KKW Fragrance
Image Kim Kardashian / KKW Fragrance
Image Kim Kardashian / KKW Fragrance
Eau de toilette

Kim Kardashian / KKW Fragrance BFF

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

The house of Kim Kardashian / KKW Fragrance gifted the world with BFF in 2018. A feminine fragrance belonging to the fruit, floral, and gourmet families. Part of the Kimoji Hearts collection, available as eau de toilette.

Brand country — the United States: a place that truly knows its way around a great scent. BFF Kim Kardashian / KKW Fragrance — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Fragrances with a similar pyramid

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Dior Poison Dior Poison
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Alicia Milor Vanille Alicia Milor Vanille
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Perfume information

Description of the composition

The scent of BFF is shaped as a layered story, where notes flow smoothly and sequentially. The signature of Kim Kardashian / KKW Fragrance is clear in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the structure feels complete all the way through. Eau de toilette emphasizes a balanced rhythm of unfolding.

At the note-group layer the structure relies on Fruit, Whiteflower, Floral and Wood. The palette also extends to Sweet, Gourmet, Musk and Drinks. Within olfactory families the composition sits in Floral, Fruit and Gourmet.

Right at the start you detect juicy fruity first notes: Forest Berries, Pink Currant and Star Apple.

When the opening settles you sense Jasmine Sambac, Pear blossom and Rose keeping a velvety rose-iris direction.

The olfactory framework rests on these accords: Gourmet, Floral, Fruit and Musc with each one in a clear role. Secondary accord layers such as Wood and Spicy expand the olfactory volume in the background. The profile is feminine, which clarifies the composition character.

Taken together BFF holds a coherent structure — the opening sets direction, the heart develops the core line, and the base secures the trail. This is the type of composition best judged through real development.

Gender Female
Brand Kim Kardashian / KKW Fragrance
Segment Celebrity perfume
Country United States
Website https://kkwfragrance.com/
Year of production 2018
Status Produced
Concentration Eau de toilette
License holder Lighthouse Beauty

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Composition pyramid

Note photo Forest Berries
Forest Berries
Note photo Pink Currant
Pink Currant
Note photo Star Apple
Star Apple
Note photo Jasmine Sambac
Jasmine Sambac
Note photo Pear blossom
Pear blossom
Note photo Rose
Rose
Note photo Cedar
Cedar
Note photo Marshmallow
Marshmallow
Note photo Vanilla
Vanilla

Top notes

Forest Berries Pink Currant Star Apple

Heart notes

Jasmine Sambac Pear blossom Rose

Base notes

Cedar Marshmallow Vanilla musk

Families

Family Floral Floral
Family Fruit Fruit
Family Gourmet Gourmet

Fragrance characteristics

based on 3 opinions
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
High (5 to 12 hours)
4
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Noticeable
4
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
50%
Wedding
0%
Sport
0%
Sleep
0%
For party
50%
For every day
0%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
33%
Spring
Spring
17%
Summer
Summer
17%
Autumn
Autumn
33%
For what style / mood
Casual
0%
Gala
50%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
25%
26-35 years old
25%
36-45 years
25%
46+ years old
25%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Reviews
Average rating
2.7
3 ratings
3 comments
5
0%
4
0%
3
67%
2
33%
1
0%
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2/5
2
A scent of berries and vanilla, but honestly, it's quite flat. The longevity is lacking, and that's disappointing. For such a price, I expected something more interesting and fresh, not just another ordinary scent
3/5
3
What a wonderful scent! It's so simple and sweet, with notes of caramel and berries, just like something from the Juicy Couture line. It smells nice, but honestly, it's a bit monotonous, so I can't say it really grabbed me 😌
3/5
3
The scent is soft, of course, but there's nothing special about it. Knitted throws are all the rage right now, and this smell just makes me bored. Pale pink color? Yes, but it doesn't save the situation. It's like marshmallow, but so cloying I want to get rid of it. In the end, all that's left is the bitterness of disappointment )
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