The art of perfume marketing: how fragrance is sold
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The house of Korres gifted the world with Guava in 2020. By character, a feminine fragrance drawing from the fruit, floral, and citrus families. Available as eau de cologne.
Brand country — Greece, with its deep-rooted relationship with the fragrance industry. Guava Korres unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A fresh and light fragrance with a concentration of fragrant substances up to 5% according to French standards, giving a feeling of purity and coolness
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Guava is shaped as an expressive line of development, where accents shift smoothly and sequentially. The signature of Korres is clear from the opening to the final trail. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de Cologne keeps the right density and pace of development.
At olfactory-group level the profile is anchored in Citrus, Fruit, Whiteflower and Floral. The palette also extends to Wood, Gourmet and Musk. At family level the scent maps to Citrus, Floral and Fruit.
At the opening of the pyramid you detect invigorating sunny top notes: Citrus accord and Orange.
In the middle phase you notice Coconut, Guava, Jasmine, Lily and Rose keeping a tempting fruity direction.
The olfactory framework is built around these accords: Citrus, Floral, Fruit and Musc forming a compact and readable structure. Secondary accord layers such as Wood and Spicy expand the olfactory volume in the background. The profile is feminine, which clarifies the composition character.
Overall Guava reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. These are the scent structures best judged in wear.
| Gender | Female |
| Brand | Korres |
| Segment | Premium perfumery |
| Country | Greece |
| Website | http://www.korres.com |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Eau de Cologne |
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