The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The year 2015 gave us Les Couleurs №4 Laurelle. This is a masculine fragrance rooted in the spicy and fern families. The fragrance belongs to the Couleurs collection. The fragrance concentration is eau de toilette.
The home of this fragrance is the United Kingdom. Les Couleurs №4 Laurelle unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Les Couleurs №4 is built as an expressive line of development, where layers reveal themselves without rush and without gaps. The style of Laurelle is clear in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the structure feels complete all the way through. Eau de toilette emphasizes the depth and body this composition needs.
Right at the start you sense invigorating sunny first notes: Grapefruit and Red Orange. Exactly these 2 notes form a burst of citrus freshness that anchors the first impression immediately.
In the heart you notice Cinnamon and Mint keeping a spicy-aromatic direction.
The accord architecture is shaped by these accords: Aromatic, Citrus, Amber and Leather with each one in a clear role. Background accords such as Spicy add depth to the backdrop.
At the note-group layer the profile is anchored in Citrus, Spicy, Aromatic and Ambery. It also reaches into Leather and Wood. Within olfactory families the composition sits in Fern and Spicy.
Taken together Les Couleurs №4 reads as a cohesive composition — the opening sets direction, the heart develops the core line, while the drydown anchors the memory. These are the scent structures best judged in wear.
| Gender | Male |
| Brand | Laurelle |
| Segment | Massmarket perfumery |
| Country | United Kingdom |
| Website | http://www.laurelle.co.uk |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de toilette |
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