The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 2013, Laurence Dumont introduced Incense Oud — a fragrance that's hard to forget.
Brand country — France: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
One of those fragrances you never forget, even years later. The official website of Laurence Dumont — http://s-parfum.ru.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Incense Oud unfolds as an expressive line of development, where notes flow with precision and warmth. The style of Laurence Dumont is evident in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction.
At the note-group layer the structure relies on Citrus, Spicy, Balsamic and Leather. The palette also extends to Wood.
Right at the start you detect invigorating sunny top notes: Bergamot and Saffron. Exactly these 2 notes set sunny vitality that anchors the first impression immediately.
In the middle phase you sense Incense keeping a deep balsamic direction. In the base the composition is fixed through Leather accord, Oud and Vetiver, shaping a deep woody trail.
The internal accord map is built around these accords: Citrus, Wood, Leather and Spicy forming a compact and readable structure. Secondary accord layers such as Oriental add depth to the backdrop. The stylistic positioning is unisex, which sharpens how the fragrance is perceived.
In summary Incense Oud reads as a cohesive composition — the first stage creates momentum, the heart develops the core line, while the drydown anchors the memory. This is the type of composition best judged on skin.
| Gender | Unisex |
| Brand | Laurence Dumont |
| Segment | Massmarket perfumery |
| Country | France |
| Website | http://laurence-dumont.fr |
| Year of production | 2013 |
| Status | Discontinued |
| Concentration | Eau de parfum |
Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Victor Wong answers questions the same way he creates a new fragrance: first a pause, then a smile, ...
There are fragrances you want to drink. Not to wear on the skin, but to drink. In small sips, prolon...
Join the Fragsi community and get access to all its features
Thank you! Your vote has been counted, and the fragrance characteristics have been updated.