The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Week-End A Cassis L'Eau de Cassis, released in 2011, is marketed as a unisex fragrance, falling within the east and floral families. The nose behind this fragrance — Lorenzo Salvaire. Available as eau de parfum.
Made in France. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Week-End A Cassis unfolds as a living composition, where notes flow without rush and without gaps. The creative approach of L'Eau de Cassis comes through in the way notes appear and fade. Every decision feels deliberate, and the composition keeps a clear direction. Eau de parfum sets the depth and body this composition needs.
From the group perspective the composition is built around Ambery, Citrus, Whiteflower and Floral. The palette also extends to Spicy, Musk and Gourmet. At family level the fragrance belongs to East and Floral.
When the structure is mixed the opening appears as one connected movement with a glittering citrus mood: Ambergris, Bergamot, Grapefruit, Jasmine, Rose, Tonka bean and musk.
The inner phases are read as a gradual shift without abrupt breaks, which gives the structure continuity.
The internal accord map is shaped by these accords: Citrus, Gourmet, Floral and Musc without random overlap. Background accords such as Amber expand the olfactory volume in the background.
Taken together Week-End A Cassis holds a coherent structure — the opening sets direction, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the scent structures best judged on skin.
| Gender | Unisex |
| Brand | L'Eau de Cassis |
| Segment | Niche perfumery |
| Country | France |
| Website | http://www.leaudecassis-shop.com |
| Year of production | 2011 |
| Status | Produced |
| Concentration | Eau de parfum |
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