The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The world first encountered Si Fleuri by Lomani in 1994. By character, a feminine fragrance drawing from the wood, musk, and floral families. Created within the Si Fleuri collection and available in eau de parfum.
Brand country — France, with its deep-rooted relationship with the fragrance industry. Si Fleuri Lomani — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Si Fleuri evolves as a living composition, where accents shift without rush and without gaps. The creative approach of Lomani is evident from the opening to the final trail. No excess details, only what works, and the structure feels complete all the way through. Eau de parfum sets a balanced rhythm of unfolding.
At the note-group layer the composition is built around Whiteflower, Floral, Spicy and Wood. It also reaches into Musk. From a family perspective the scent maps to Floral, Musk and Wood.
At the opening of the pyramid you catch radiant jasmine opening notes: Jasmine, Rose and Tuberose.
In the heart you notice Laurel, Lily of the Valley and ylang-ylang keeping a sensual jasmine direction. At drydown level the composition is fixed through Heliotrope, Patchouli, Sandalwood and musk, reinforcing a earthy woody-resinous trail.
The accord profile is driven by these accords: Floral, Musc, Wood and Spicy forming a compact and readable structure. The stylistic positioning is feminine, which sharpens how the fragrance is perceived.
In summary Si Fleuri sounds complete from start to finish — the first stage creates momentum, the middle layer carries the identity, and the base secures the trail. This is the type of composition best understood on skin.
| Gender | Female |
| Brand | Lomani |
| Segment | Massmarket perfumery |
| Country | France |
| Website | http://www.lomani-parfums.com |
| Year of production | 1994 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Parfums Parour |
Upload the original perfume so the community can check against it.
Photograph: the bottle, the sprayer, under the sprayer, under the cap, the packaging, the batch code, and the bottom of the bottle.
Check the quality of the details, the atomizer, the neck, and the glass. #nofakes!
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The word "pheromones" sells better than almost any other in perfumery. The bottle promises glances o...
Every era has its own scent. Not literally, but in how it felt: what it wanted, what it feared, what...
Join the Fragsi community and get access to all its features
Thank you! Your vote has been counted, and the fragrance characteristics have been updated.