The art of perfume marketing: how fragrance is sold
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Shurooq Lootah is positioned as a unisex fragrance, belonging to the floral family. From the Fragrant Oils collection; released as oil-based perfume.
Brand country — the United Arab Emirates: a place that truly knows its way around a great scent. Shurooq Lootah — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich oil-based perfume composition with a soft opening, high durability, and an intimate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Shurooq unfolds as a cohesive olfactory arc, where layers reveal themselves with precision and warmth. The signature of Lootah comes through from the opening to the final trail. No excess details, only what works, and the composition keeps a clear direction. Oil-based perfume keeps the right density and pace of development.
The accord profile rests on these accords: Floral forming a compact and readable structure. The profile is unisex, which makes the scent profile easier to read.
In a unified mixed pyramid the notes arrive together with a inspiring floral mood: Rose. Here 1 note acts as one voice, forming the effect of a living bouquet that reads as cohesive from the start.
The inner phases are perceived as a smooth transition from opening to trail, which keeps the fragrance coherent.
At the note-group layer the profile is anchored in Floral and Whiteflower. Within olfactory families the fragrance belongs to Floral.
Taken together Shurooq sounds complete from start to finish — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best judged on skin.
| Gender | Unisex |
| Brand | Lootah |
| Segment | Premium perfumery |
| Country | United Arab Emirates |
| Website | http://www.lootahperfumes.com |
| Status | Produced |
| Concentration | Oil-based perfume |
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