The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Wunder Mavemade, that first saw the light of day in 2021, is marketed as a unisex fragrance, rooted in the fruit and gourmet families. Perfumer Philippine Courtiere left a distinct mark on this composition. Released in eau de parfum.
Produced in Germany, and you can feel it in every note. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Wunder unfolds as a layered story, where notes flow without rush and without gaps. The signature of Mavemade is clear in the way notes appear and fade. Nothing here feels random, and the composition keeps a clear direction. Eau de parfum sets a balanced rhythm of unfolding.
In the first seconds you catch vibrant berry opening note: Lychee. This 1 note sets sweet sensation of summer nectar that is impossible to miss.
In the heart you sense Almond milk carrying a tea-velvety direction. In the base the composition is fixed through Caramel, reinforcing a rich sweet trail.
The internal accord map is driven by these accords: Gourmet and Fruit forming a compact and readable structure. The profile is unisex, which clarifies the composition character.
At olfactory-group level the structure relies on Fruit, Drinks, Sweet and Fairy. It also reaches into Gourmet. From a family perspective the composition sits in Fruit and Gourmet.
In summary Wunder reads as a cohesive composition — the start forms character, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best understood through real development.
| Gender | Unisex |
| Brand | Mavemade |
| Segment | Niche perfumery |
| Country | Germany |
| Website | https://mavemade.com |
| Year of production | 2021 |
| Status | Produced |
| Concentration | Eau de parfum |
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