Volatility of notes: why the fragrance changes on the skin
You spritzed your favorite perfume in the morning, but by evening your skin smells like a different ...
144 Bloom Michael Malul London, released in 2020, is positioned as a feminine fragrance, drawing from the fruit and floral families. This fragrance is the personal signature of perfumer Roger Howell. 144 Bloom is part of the KTORET collection. Concentration — eau de parfum: exactly what it needs to be.
Made in the United States, backed by a long and proud tradition. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of 144 Bloom unfolds as a continuous scent journey, where notes flow smoothly and sequentially. The creative approach of Michael Malul London is evident in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the structure feels complete all the way through. Eau de parfum keeps the right density and pace of development.
The olfactory framework rests on these accords: Floral, Fruit, Musc and Wood without random overlap. Additional accords such as Amber expand the olfactory volume in the background. The gender direction is feminine, which clarifies the composition character.
In the first seconds you sense sweet-fresh fruity first notes: Apricot, Blackcurrant, Pear and Raspberry.
In the middle phase you sense Jasmine, Lily, Peony and Rose holding a creamy tuberose direction.
At olfactory-group level the composition is built around Fruit, Whiteflower, Floral and Ambery. The palette also extends to Wood and Musk. From a family perspective the composition sits in Floral and Fruit.
In summary 144 Bloom sounds complete from start to finish — the start forms character, the heart develops the core line, and the base secures the trail. This is the type of composition best experienced on skin.
| Gender | Female |
| Brand | Michael Malul London |
| Segment | Niche perfumery |
| Country | United States |
| Website | https://michaelmalul.com |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Eau de parfum |
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