The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Since 2012, Lua Natura has never stopped surprising. By character, a feminine fragrance drawing from the fruit and floral families.
Produced in Brazil, and you can feel it in every note. Lua Natura — the choice of those who appreciate depth and character in every detail.
One of those fragrances you never forget, even years later. The official website of Natura — https://www.dm.de/.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of Lua unfolds as an expressive line of development, where notes flow smoothly and sequentially. The style of Natura is recognizable in the way notes appear and fade. No excess details, only what works, and the structure feels complete all the way through.
Right at the start you meet juicy fruity top note: Fruit note. This 1 note forms playful berry energy that anchors the first impression immediately.
At the core of development you detect Floral Notes keeping a harmonious floral direction. In the final layer the line is anchored through Ambergris, Cane and Woody Accord, extending a viscous resinous trail.
The accord architecture is shaped by these accords: Floral, Fruit, Wood and Amber without random overlap. The profile is feminine, which sharpens how the fragrance is perceived.
From the group perspective the structure relies on Fruit, Floral, Ambery and Green. The framework further includes Wood and Whiteflower. From a family perspective the fragrance belongs to Floral and Fruit.
Overall Lua holds a coherent structure — the start forms character, the central phase adds depth, and the base secures the trail. This is the type of composition best experienced through real development.
| Gender | Female |
| Brand | Natura |
| Segment | Massmarket perfumery |
| Country | Brazil |
| Website | http://www.naturanet.wordpress.com |
| Year of production | 2012 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Natura &Co |
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