Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
L'Or New Brand — a fragrance that speaks for itself. A feminine fragrance from the wood and floral families. Offered in eau de parfum concentration.
It's a light presence — longevity is low, perfect for those who love something airy. Made in the United States. L'Or New Brand — the choice of those who appreciate depth and character in every detail.
The fragrance has low persistence and lasts on the skin for about 2–3 hours, gradually fading and smoothly revealing its main notes
A subtle trail—just a hint of fragrance
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of L'Or is shaped as an expressive line of development, where accents shift with precision and warmth. The signature of New Brand is clear in the way notes appear and fade. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de parfum supports the depth and body this composition needs.
From the group perspective the structure relies on Floral, Citrus, Whiteflower and Fruit. The palette also extends to Wood and Musk. From a family perspective the composition sits in Floral and Wood.
In the first seconds you catch fresh floral opening notes: Champaca and Mandarin.
At the core of development you notice Jasmine, Rose and Violet holding a harmonious floral direction.
The accord profile is built around these accords: Citrus, Floral, Fruit and Musc without random overlap. Additional accords such as Wood enrich the profile without taking over. The gender direction is feminine, which sharpens how the fragrance is perceived. In longevity terms Low points to a sustained drydown presence.
Taken together L'Or sounds complete from start to finish — the opening sets direction, the central phase adds depth, while the drydown anchors the memory. These are the scent structures best experienced on skin.
| Gender | Female |
| Brand | New Brand |
| Segment | Massmarket perfumery |
| Country | United States |
| Website | http://fragluxe.com |
| Status | Produced |
| Concentration | Eau de parfum |
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