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Home Fragrances New Brand Velvet
Bottle photo New Brand
Bottle photo New Brand
Image New Brand
Image New Brand
Eau de parfum

New Brand Velvet

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

New Brand and Velvet — a combination worth experiencing. A feminine fragrance rooted in the floral family. By character, it falls into the spicy, wood, and floral groups. Released in eau de parfum.

It carries a moderate sillage, leaving a trail that lingers pleasantly in the air. Apply 1-2 sprays whether on skin or fabric — it works equally well either way. The longevity of this fragrance is moderate — exactly what most occasions call for. Produced in the United States, where perfumery has long been elevated to an art form. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Shop offers 3

Key fragrance characteristics

Better suited for:
Girls and women
Middle fragrance longevity

The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression

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Sillage
Middle

It can be felt in close proximity, but does not attract the attention of those around you

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Style
Solemn

The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image

Solemn
Concentration
Eau de parfum

A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail

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Fragrance seasonality
Autumn - Winter

Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months

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Perfume information

Description of the composition

The note pyramid of Velvet unfolds as a continuous scent journey, where accents shift with precision and warmth. The style of New Brand comes through in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de parfum keeps a balanced rhythm of unfolding.

At the note-group layer the composition is built around Floral, Spicy, Wood and Ambery. It also reaches into Balsamic, Whiteflower and Musk.

In a unified mixed pyramid the opening appears as one connected movement with a amber-warm mood: Ambergris, Benzoin, Pink pepper, Rose, Virginian Cedar, White Flowers and musk.

The inner phases are felt as a continuous motion from lift to depth, which preserves the scent identity through drydown.

The accord profile is built around these accords: Gourmet, Floral, Musc and Wood without random overlap. Background accords such as Amber and Spicy expand the olfactory volume in the background. The gender direction is feminine, which makes the scent profile easier to read. In wear duration Middle suggests confident staying power.

In summary Velvet sounds complete from start to finish — the opening sets direction, the middle layer carries the identity, while the drydown anchors the memory.

Gender Female
Brand New Brand
Segment Massmarket perfumery
Country United States
Website http://fragluxe.com
Status Produced
Concentration Eau de parfum

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Composition pyramid

Note photo Ambergris
Ambergris
Note photo Benzoin
Benzoin
Note photo Pink pepper
Pink pepper

Mixed notes

Ambergris Benzoin Pink pepper Rose Virginian Cedar White Flowers musk

Families

Family Floral Floral

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Medium (2 to 5 hours)
3
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Medium
3
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
100%
Sex
0%
For Holiday
0%
Theatre
0%
Office
0%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
0%
Autumn
Autumn
50%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
50%
26-35 years old
50%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
50%
On the knees
0%
On the back of the neck
0%
Behind the ears
50%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
0%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
50%
Euphoria
0%
Passion
50%
Joy
0%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Moderate
2
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Reviews
Average rating
3.0
1 ratings
1 comments
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3/5
3
The fragrance is really impressive. It reminds me of a Stella McCartney creation. So bright, pink, with a slight hint of pepper, and maybe some berry notes. It's nice that the musk doesn't dominate here
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