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Home Fragrances New Look Mix and Match Collection 4 Midnight Bloom

Eau de parfum

New Look 4 Midnight Bloom

Gender:

Female

Segment:

Lux perfumes

Fragrance information:

4 Midnight Bloom New Look is classified as a feminine fragrance, rooted in the fruit and floral families. The fragrance belongs to the Mix and Match collection. Offered in eau de parfum concentration.

Brand country — the United Kingdom: a place that truly knows its way around a great scent. 4 Midnight Bloom New Look unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Perfume information

The olfactory structure of 4 Midnight Bloom evolves as an expressive line of development, where notes flow with precision and warmth. The style of New Look is recognizable in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de parfum keeps the depth and body this composition needs.

In a unified mixed pyramid the notes arrive together with a voluminous amber mood: Ambergris, Gardenia, Mango Flower and Sandalwood. In this case 4 notes sound as one coherent layer, creating amber depth that keeps the opening compact and balanced.

The inner phases are felt as a continuous motion from lift to depth, which preserves the scent identity through drydown.

The accord architecture is built around these accords: Floral, Wood and Amber with each one in a clear role.

At olfactory-group level the profile is anchored in Ambery, Whiteflower, Floral and Wood. It also reaches into Fruit. From a family perspective the scent maps to Floral and Fruit.

Taken together 4 Midnight Bloom sounds complete from start to finish — the first stage creates momentum, the heart develops the core line, and the base secures the trail. These are the scent structures best understood in wear.

Gender	Female
Brand	New Look
Segment	Massmarket perfumery
Country	United Kingdom
Website	http://www.newlook.com
Status	Produced
Concentration	Eau de parfum

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Composition pyramid

Ambergris

Gardenia

Mango Flower

Mixed notes

Ambergris Gardenia Mango Flower Sandalwood

Families

Floral

Fruit

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Fragrance trend

Collections New Look

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New Look 4 Midnight Bloom

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Key fragrance characteristics

Perfume information

Description of the composition

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