The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
In 2013, Nike introduced Ride — a fragrance that's hard to forget. By character, a masculine fragrance drawing from the fern and wood families. Ride — a proud member of the Nike Since 1929 collection. The fragrance is presented as eau de toilette.
It carries a moderate sillage, leaving a trail that lingers pleasantly in the air. Country of origin — Spain. Ride Nike unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Ride is shaped as a continuous scent journey, where layers reveal themselves with precision and warmth. The style of Nike comes through in details that define the fragrance identity. Every decision feels deliberate, and the composition keeps a clear direction. Eau de toilette emphasizes a balanced rhythm of unfolding.
The accord profile is built around these accords: Wood and Powdery forming a compact and readable structure. The profile is masculine, which clarifies the composition character. In projection Middle defines the projection profile in space.
When the structure is mixed the opening appears as one connected movement with a refreshing grassy mood: Green Chord, Powdery notes and Woody Accord.
The middle and base stages are felt as a gradual shift without abrupt breaks, which keeps the fragrance coherent.
At the note-group layer the composition is built around Green, Powdery and Wood. From a family perspective the composition sits in Fern and Wood.
Taken together Ride sounds complete from start to finish — the first stage creates momentum, the central phase adds depth, and the base secures the trail. These are the fragrances best understood on skin.
| Gender | Male |
| Brand | Nike |
| Segment | Massmarket perfumery |
| Country | Spain |
| Website | http://www.nike.com/ru/ru_ru/ |
| Year of production | 2013 |
| Status | Produced |
| Concentration | Eau de toilette |
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