The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
O`Driu X-Vert
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
About O`Driu X-Vert
Have you ever breathed in the scent of an autumn forest blended with aromatic herbs? That is exactly the feeling evoked by O`Driu X-Vert, a unisex fragrance launched in 2012.
This fougère fragrance is part of the Vintage collection and is available in eau de parfum concentration.
Its trail is very strong, so you can confidently limit yourself to one or two sprays—the fragrance will stay with you all day.
History and perfumer
X-Vert was created by the talented Angelo Orazio Pregoni, a perfumer whose creations for O`Driu are steeped in Italian magic and anthropology.
Founded in Genoa, the brand is renowned for its philosophical approach and exclusivity.
X-Vert is no exception: it is a fragrance that seems to unleash inner strength and highlight individuality, regardless of gender.
It is for those who are ready to seize everything life has to offer, all at once.
Who it is for and how to wear it
As a unisex fragrance, X-Vert works equally well on both men’s and women’s skin. Thanks to its powerful trail, it is made for bold outings and special occasions. The brand’s official website: lonkoom.com.
Similar fragrances
If you have fallen for X-Vert, take a look at Weleda Jardin De Vie Onagre, CB I Hate Perfume Reveleation, and Grossmith New Mown Hay—they share its herbaceous, hay-like soul.
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