The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The world first encountered Reserve Supreme by Parfums Genty in 2015. A masculine fragrance rooted in the east family. Part of the Reserve collection, available as eau de toilette.
Produced in Russia, and you can feel it in every note. Reserve Supreme Parfums Genty unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
The scent is clearly present near you, but it does not fill the entire space
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of Reserve Supreme is built as an expressive line of development, where accents shift smoothly and sequentially. The style of Parfums Genty is evident in details that define the fragrance identity. Every decision feels deliberate, and the composition keeps a clear direction. Eau de toilette emphasizes the depth and body this composition needs.
The olfactory framework is shaped by these accords: Aromatic, Citrus, Floral and Wood forming a compact and readable structure. Additional accords such as Amber, Leather and Spicy enrich the profile without taking over. The profile is masculine, which makes the scent profile easier to read.
At the opening of the pyramid you meet invigorating sunny opening notes: Grapefruit, Mandarin and Mint.
In the middle phase you meet Cinnamon, Rose and Spices keeping a warm-spicy direction.
At olfactory-group level the profile is anchored in Citrus, Aromatic, Spicy and Floral. The palette also extends to Ambery, Leather, Wood and Gourmet. At family level the fragrance belongs to East.
Taken together Reserve Supreme holds a coherent structure — the start forms character, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best understood on skin.
| Gender | Male |
| Brand | Parfums Genty |
| Segment | Massmarket perfumery |
| Country | Russia |
| Website | http://genty.ru |
| Year of production | 2015 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | L'Etoile |
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