The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
L'Eau de Phaedon, launched in 2014, is positioned as a unisex fragrance, belonging to the wood family. The talent of Danielle Maniquant is written all over this bottle. One of the scents from the Eaux de Toilette collection. The fragrance concentration is eau de toilette.
The home of this fragrance is France. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of L'Eau de Phaedon is shaped as a continuous scent journey, where layers reveal themselves without rush and without gaps. The signature of Phaedon is clear in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the composition keeps a clear direction. Eau de toilette emphasizes the depth and body this composition needs.
At the note-group layer the composition is built around Whiteflower, Citrus, Floral and Green. The palette also extends to Wood and Musk. At family level the fragrance belongs to Wood.
In the first seconds you sense delicate white floral opening notes: Jasmine, Mandarin and Neroli. These 3 notes build floral tenderness that is impossible to miss.
In the heart you sense Agave and Aloe keeping a cool herbal direction. In the base the composition is fixed through Woody Accord and musk, extending a earthy woody-resinous trail.
The gender direction is unisex, which makes the scent profile easier to read.
Overall L'Eau de Phaedon sounds complete from start to finish — the start forms character, the central phase adds depth, and the final phase leaves a stable imprint. These are the scent structures best experienced on skin.
| Gender | Unisex |
| Brand | Phaedon |
| Segment | Niche perfumery |
| Country | France |
| Website | http://www.phaedonparis.com |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de toilette |
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