The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
The house of Planet Yum presents Neroli & Sweet Basil. A unisex fragrance belonging to the aromatic family. Available as eau de parfum.
Australia is where this fragrance comes from — and it shows. Neroli & Sweet Basil Planet Yum — the choice of those who appreciate depth and character in every detail.
A scent you'll want to wear again and again — discovering something new every time. The official website of Planet Yum — https://www.target.com/bp/good+chemistry.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Neroli & Sweet Basil evolves as a layered story, where layers reveal themselves without rush and without gaps. The signature of Planet Yum is clear from the opening to the final trail. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum keeps the right density and pace of development.
The accord profile rests on these accords: Aromatic and Citrus with each one in a clear role. The stylistic positioning is unisex, which makes the scent profile easier to read.
Without strict stage separation the fragrance opens as a single chord with a energetic fresh mood: Basil, Clementine, Lemon, Orange and Rosemary. In this case 5 notes work as one voice, creating a burst of citrus freshness that feels seamless.
The deeper layers are perceived as a continuous motion from lift to depth, which gives the structure continuity.
At olfactory-group level the profile is anchored in Aromatic and Citrus. Within olfactory families the fragrance belongs to Aromatic.
In summary Neroli & Sweet Basil sounds complete from start to finish — the opening sets direction, the heart develops the core line, while the drydown anchors the memory. These are the fragrances best experienced on skin.
| Gender | Unisex |
| Brand | Planet Yum |
| Segment | Natural perfumery |
| Country | Australia |
| Website | https://planetyum.com.au |
| Status | Produced |
| Concentration | Eau de parfum |
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