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Eau de parfum
Proad Greed
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Proad Greed — A Fragrance with Character
Proad Greed is an eau de parfum released in 2025 for those who see fragrance as an expressive part of their image.
This unisex release belongs to the fougère, spicy, and woody families, expressing the idea of desire through a rich, contrasting composition.
The fragrance was created by the brand Proad, founded in Bangkok in 2016.
The brand represents a new wave of Asian perfumery and seeks to combine an intellectual approach, emotionality, and bold interpretations of familiar olfactory images.
Greed is part of the 7 Sins Collection, inspired by the seven human passions.
In this context, the composition does not sound like a literal illustration of greed, but rather a sensual portrait of attraction, inner strength, and the desire to command the attention of those around you.
Style and Development on the Skin
Perfumer Kalis Asancheeva-Becker created the composition, introducing a notable contrast between fresh greenery, spicy warmth, coffee bitterness, and a dense woody-balsamic depth.
As a result, Proad Greed does not come across as a linear fragrance: its character gradually becomes darker, denser, and more expressive.
The opening feels energetic and slightly cool, then a spicy gourmand accent comes to the fore, while the drydown takes on a resinous, woody, and softly animalic texture.
A very strong sillage makes the fragrance noticeable even when applied moderately, so it is best worn with confident yet careful dosing.
No precise recommendations for the number of sprays on skin or clothing have been provided for Proad Greed.
A practical approach is to start with a small amount, assess the intensity of its development after 15–20 minutes, and, if necessary, apply more to pulse points or fabric.
When to Wear Proad Greed
Its rich profile develops best in cool weather, when the spicy, coffee, woody, and balsamic facets sound especially full-bodied.
It is an excellent choice for evenings, intimate gatherings, special occasions, and situations when you want to leave a memorable impression.
The fragrance is presented as unisex and is not tied to any particular style or age.
On one skin, it may emphasize strict woods and dry spice; on another, it may reveal a warmer honeyed-coffee facet. For this reason, it is best to experience it on the skin before purchasing.
Similar Fragrances and Overall Impression
Those interested in complex dark compositions with a woody and spicy character may want to explore Yohji Yamamoto Yohji Homme.
However, Proad Greed stands out with a more pronounced gourmand facet and powerful sillage, making it feel brighter and richer.
Ultimately, Greed is an expressive eau de parfum for lovers of noticeable fragrances with character.
It combines Proad’s contemporary Asian aesthetic with the familiar appeal of coffee, spices, woods, and balsamic notes, transforming the idea of passion into a wearable, striking, and memorable olfactory statement.
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