The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Imagine dawn on a tropical beach, when the sun is just beginning to gild the horizon and the air fills with a salty breeze and a sweet citrus scent.
This is precisely the atmosphere that Régime des Fleurs captures in its Nitesurf fragrance, launched in 2014.
It is more than just a perfume—it is a true journey into a world where nature meets art.
Nitesurf is part of the Lyrics collection, renowned for its poetic character and ability to convey emotions through scent.
The fragrance is positioned as feminine, yet its versatility appeals to everyone who appreciates freshness and depth.
Its eau de parfum concentration provides a very strong trail that stays with you all day, like a memory of a carefree holiday.
This masterpiece was created by renowned perfumers Alia Raza and Ezra Woods.
Their collaboration gave birth to a fragrance that perfectly balances natural freshness with sophisticated complexity.
Nitesurf is an ode to blooming citrus groves and the boundless expanse of the ocean.
The fragrance belongs to the Floral family, yet its character goes far beyond a simple bouquet.
It is a multifaceted composition that unfolds gradually, revealing new nuances with every passing hour.
Thanks to its high-quality ingredients, the fragrance boasts impressive longevity—it will stay with you even after an active day.
If you are looking for similar fragrances, consider Boucheron Trouble Iridescent Eau Legere, Monotheme Fine Fragrances Venezia Bloom Pour Femme, and Junaid Perfumes LILY.
They all share the same sunny, floral aesthetic, while each tells its own unique story.
To learn more about the brand and its philosophy, visit the official website: http://www.policelifestyle.com/
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The Nitesurf fragrance pyramid is built on contrasts: it opens with a vibrant citrus accord that immediately sets an uplifting mood.
At its heart, floral notes bloom alongside delicate neroli and refined lily, evoking a stroll through a blossoming garden.
The fragrance’s base is surprising: ambergris lends warmth, while seashells add a salty, beachy touch. This composition is a true ode to ocean breezes and citrus groves.
| Gender | Female |
| Brand | Régime des Fleurs |
| Segment | Niche perfumery |
| Country | United States |
| Website | http://regimedesfleurs.com |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de parfum |
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