The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Since 2014, Risingwave Zero - Guilty RisingWave has never stopped surprising.
Country of origin — Japan: no wonder the fragrance turned out this refined. Risingwave Zero - Guilty — the choice of those who appreciate depth and character in every detail.
The perfect reason to explore the world of RisingWave a little more closely — or add another favourite to your collection. The official website of RisingWave — http://www.compagnie-marseillaise.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of Risingwave Zero - Guilty is shaped as a living composition, where accents shift without rush and without gaps. The signature of RisingWave is evident from the opening to the final trail. No excess details, only what works, and the composition keeps a clear direction.
The internal accord map is driven by these accords: Citrus, Floral, Fruit and Musc without random overlap. Background accords such as Wood, Amber and Spicy add depth to the backdrop. The gender direction is masculine, which makes the scent profile easier to read.
In the top tier you sense radiant lemon-bergamot first notes: Bergamot, Green Apple and Pineapple Flower.
In the middle phase you notice Coriander, Fig, Geranium and Neroli holding a harmonious floral direction. In what remains on skin the composition is fixed through Cedar, Grey Ambergris and Musk, reinforcing a earthy woody-resinous trail.
At the note-group layer the composition is built around Citrus, Fruit, Floral and Spicy. The palette also extends to Wood, Animals and Musk.
In summary Risingwave Zero - Guilty holds a coherent structure — the start forms character, the middle layer carries the identity, while the drydown anchors the memory. These are the fragrances best experienced on skin.
| Gender | Male |
| Brand | RisingWave |
| Segment | Massmarket perfumery |
| Country | Japan |
| Website | http://www.fits-japan.com/risingwave/en/ |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de parfum |
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