The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Saint Morits launched No.12 Oud in 2012 — and it was a brilliant move. A unisex fragrance belonging to the spicy and wood families.
Brand country — France: a place that truly knows its way around a great scent. No.12 Oud Saint Morits — the choice of those who appreciate depth and character in every detail.
Sometimes the best decision of the day is a press of the atomiser. The official website of Saint Morits — http://www.lrworld.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition of No.12 Oud unfolds as a living composition, where notes flow smoothly and sequentially. The signature of Saint Morits is clear in details that define the fragrance identity. Every decision feels deliberate, and the fragrance holds its character from opening to trail.
The accord profile is shaped by these accords: Balsamic, Floral, Wood and Spicy forming a compact and readable structure. The profile is unisex, which clarifies the composition character.
When the pyramid is blended into one block the opening appears as one connected movement with a peppery-spicy mood: Black Pepper, Frangipani, Green Chord, Orange blossom, Resins and White Cedar.
The inner phases are read as a gradual shift without abrupt breaks, which gives the structure continuity.
At the note-group layer the composition is built around Spicy, Floral, Green and Whiteflower. It also reaches into Balsamic and Wood. Within olfactory families the composition sits in Spicy and Wood.
Overall No.12 Oud reads as a cohesive composition — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. These are the scent structures best understood in wear.
| Gender | Unisex |
| Brand | Saint Morits |
| Segment | Niche perfumery |
| Country | France |
| Website | http://saintmorits.com/ |
| Year of production | 2012 |
| Status | Produced |
| Concentration | Eau de parfum |
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