Bottle photo  Shirley May
Image  Shirley May
Eau de toilette

Shirley May Ole Pure

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

Ole Pure Shirley May — a fragrance that speaks for itself. This is a feminine fragrance rooted in the floral family. In eau de toilette — and that's all it takes to fall in love.

The birthplace of this fragrance — the United Arab Emirates, a place with a refined nose. Ole Pure Shirley May — the choice of those who appreciate depth and character in every detail.

A great perfume doesn't need lengthy explanations — it speaks for itself. The official website of Shirley May — https://www.portlandgeneralstore.com.

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Key fragrance characteristics

Perfume information

Description of the composition

The scent of Ole Pure is shaped as a layered story, where layers reveal themselves smoothly and sequentially. The style of Shirley May comes through in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de toilette emphasizes a balanced rhythm of unfolding.

When the pyramid is blended into one block the opening appears as one connected movement with a soft musky mood: Musk, Nutmeg and Peony. Here 3 notes work as one coherent layer, creating delicate intimate trail that keeps the opening compact and balanced.

The middle and base stages are read as a continuous motion from lift to depth, which gives the structure continuity.

The olfactory framework is built around these accords: Floral, Musc and Spicy without random overlap. The profile is feminine, which makes the scent profile easier to read.

At the note-group layer the profile is anchored in Musk, Spicy, Floral and Whiteflower. At family level the fragrance belongs to Floral.

Overall Ole Pure holds a coherent structure — the start forms character, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the scent structures best understood through real development.

Gender Female
Brand Shirley May
Segment Massmarket perfumery
Country United Arab Emirates
Website http://shirleymay.com
Status Produced
Concentration Eau de toilette
License holder SAPG

Composition pyramid

Musk
Nutmeg
Peony

Mixed notes

Families

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
50%
Spring
Spring
0%
Summer
Summer
0%
Autumn
Autumn
50%
For what style / mood
Casual
50%
Gala
0%
Classic
50%
Avant-garde
0%
Romantic
0%
Sporty
0%
For what age
under 18
0%
18-25 years old
50%
26-35 years old
50%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
0%
Exoticism
0%
Luxury
0%
Euphoria
50%
Passion
0%
Joy
0%
Calm
50%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Pleasant and unobtrusive
3
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
Average quality
3
Spray
Spray
Average quality
3
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
Average quality
3
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Reviews
Average rating
3.0
1 ratings
1 comments
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3/5
3
In the bottle, it's like soapy flowers, watery and lifeless. On one hand, the scent seems totally nondescript, on the other - it just tires you out with its persistent soapiness. Not impressive at all 😔

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