The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de toilette
Sohum Apple Fig & Vanilla
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Sohum Apple Fig & Vanilla
Sohum Apple Fig & Vanilla is a unisex eau de toilette with an expressive fruity-green character and a soft gourmand accent.
The fragrance was created by Sohum, a brand founded in Australia in 2003 that develops the idea of perfumery as poetry inspired by nature and harmony with the world around us.
The name of the composition immediately sets its mood: juicy red apple meets the green freshness of fig leaf, while vanilla and tonka bean add roundness, warmth and an appetising softness.
Apple Fig & Vanilla is more than a simple sweet fruity fragrance, however — cardamom and spices make its character fuller, livelier and more distinctive.
Character and Scent Profile
The fragrance’s olfactory profile combines fruity, gourmand, green and spicy accords.
As a result, the composition balances the freshness of green notes, the juiciness of apple and the creamy warmth of vanilla while retaining its unisex character.
On the skin, the fragrance feels rich and noticeable, with a very strong sillage.
This makes Sohum Apple Fig & Vanilla a choice for those who enjoy expressive compositions that make an impression and leave a memorable scented cloud in their wake.
Wearability and Application
Its unisex positioning makes the fragrance suitable for anyone, regardless of gender: on some skin, the spicy-green facets will stand out more, while on other skin, the fruity juiciness, tonka bean and vanilla will take centre stage.
The composition is especially well suited to cool weather, evening outings and occasions when you want a more noticeable and distinctive scent.
No specific recommendations for applying it to skin or clothing are provided in the database.
Given its very strong sillage, it is sensible to start with a small number of sprays and assess how the fragrance develops after a few minutes before applying more.
Its Place in the Sohum Collection
The release year, collection affiliation, perfumer and other concentrations of Apple Fig & Vanilla have not been specified.
The fragrance is therefore of interest primarily for its independent concept: it brings together green fig leaf, red apple, spices and a vanilla-tonka base in a distinctive Australian unisex profile.
If you would like to explore a similar mood, you might also consider Lush Rentless.
It may appeal to lovers of expressive, spicy and rich compositions, while Apple Fig & Vanilla retains its own identity through its combination of apple, fig greenery and vanilla.
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