The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Perfume extract
Sorry Not Sorry Wabi
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Sorry Not Sorry Wabi — The Scent of Rebirth
Sorry Not Sorry Wabi is a unisex fragrance launched in 2025 by the Brazilian brand Sorry Not Sorry.
The composition was released as an extrait de parfum and became part of the Renascimento collection, whose name refers to the idea of renewal and a fresh perspective on familiar emotions.
Wabi’s olfactory profile combines fougère and floral motifs, while its citrus-and-tea character makes the fragrance especially expressive and modern.
The name Wabi echoes the Japanese aesthetic of simplicity, naturalness, and the beauty of imperfection.
Yet this perfume does not seek to go unnoticed: its character is built on the contrast between sheer freshness, cool green tones, and rich tea depth.
The result is an expressive fragrance for those who enjoy intellectual compositions with a clean, herbal, and slightly meditative mood.
Notes and Development
The top notes open with a bright citrus accord in which bergamot is supported by mandarin and yuzu. The opening is sparkling, fresh, and energetic, but soon takes on a cooler green nuance.
At the heart, a complex tea-and-herb ensemble unfolds: green, white, and black tea mingle with mint, lavender, clary sage, and thyme.
Jasmine and peony add a soft floral facet without turning the composition into an overtly sweet or romantic bouquet.
Musk remains in the base, bringing the notes together and lending the scent a smooth texture.
Character, Sillage, and Wearability
Wabi will appeal to women and men who prefer unisex fragrances with a clean, fresh, and unconventional character.
Despite its light citrus opening, this is not simply a daytime cologne: its extrait concentration and very strong sillage make it noticeable and memorable.
It can develop differently depending on skin temperature, making it especially interesting to observe as it transitions from cool freshness to a tea-and-musk base.
The composition fits easily into urban weekdays, creative work environments, walks, and meetings when you want to leave a polished yet recognizable impression.
The fresh notes are ideal for spring and summer, while the tea-and-herb depth also makes the fragrance suitable for transitional seasons.
Because of its very strong sillage, it is best to apply it carefully. The exact dosage for skin and clothing is not specified, so it is advisable to start with a small amount and gradually assess the intensity.
The Perfumer and the Brand’s Style
The fragrance was created by Pedro Kimo. His work on Wabi revolves around a layered combination of citrus, tea, green herbs, flowers, and musk.
As a result, the fragrance feels less like a linear freshness and more like a complete journey from a radiant opening to a calm, composed finish.
For Sorry Not Sorry, this release is an important part of the Renascimento collection: it presents the Brazilian brand from an intellectual perspective, combining an emotional concept of renewal with a versatile fragrance profile.
Wabi may appeal to those looking for a characterful fragrance without rigid gender labeling or excessive sweetness.
Similar Fragrances
If you enjoy citrus and tea compositions, take a look at Elizabeth Arden Green Tea.
For comparison, you might also consider Tom Ford Mandarino di Amalfi Acqua and Elizabeth Arden Green Tea Yuzu.
They offer a fresh perspective on bright citrus nuances, while Wabi stands out with its richer concentration, noticeable sillage, and complex combination of several tea and herbal accords.
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