Bottle photo  The Virtue
Bottle photo  The Virtue
Image  The Virtue
Image  The Virtue
Perfume extract

The Virtue Holy Smoke

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Character and History of the Fragrance

The Virtue Holy Smoke is a 2025 perfume extract from The Virtue, a perfume brand from New Zealand.

This unisex fragrance is designed for those who enjoy expressive compositions with spicy heat, dry woods and a resinous, smoky mood.

The name Holy Smoke perfectly conveys the atmosphere of the release: the fragrance feels deep, rich and almost meditative, while retaining a distinct spicy energy.

It does not try to blend into the background, making it particularly well suited to those who appreciate distinctive compositions with a strong presence and a recognizable trail.

Olfactive Profile

The fragrance belongs to the spicy and woody families, with balsamic, spicy and woody accords as its main facets.

Warm spices, dark woody nuances, earthy depth and a refined resinous accent come together in its composition.

Thanks to its extrait de parfum concentration, Holy Smoke feels denser and more substantial than lighter fragrance formats.

Its very strong sillage makes the composition noticeable from a distance, so it is especially well suited to cool weather, evening outings, festive occasions and moments when you want to emphasize your individuality.

Wearability and Application

The Virtue Holy Smoke is presented as a unisex fragrance and may develop differently depending on skin temperature, humidity and individual body chemistry.

On one person, its spicy-woody character may seem drier and more austere; on another, softer, warmer and sweeter thanks to tonka bean and resinous nuances.

The product information does not specify an exact recommended number of sprays for the skin or clothing.

Given its high concentration and very strong sillage, it is sensible to start with a small amount and gradually intensify the fragrance if necessary, especially when applying it indoors.

Its Place Among Similar Fragrances

In terms of mood, The Virtue Holy Smoke can be compared with Thomas Sabo Rebel At Heart, Nabeel Ashjan and Nabeel Acqua di Nabeel Absolute.

As a first alternative, consider Thomas Sabo Rebel At Heart if you are interested in noticeable compositions with a rich character and expressive presence.

At the same time, Holy Smoke retains its own individuality: its character is built around the contrast between warming spices, woody texture and incense-like nuances.

No information is available about the perfumer, collection, other concentrations or the influence of this release on the brand's future development.

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Key fragrance characteristics

Perfume information

Description of the composition

Note Pyramid: The top notes of The Virtue Holy Smoke open with a combination of cinnamon, clove, and tonka bean.

Cinnamon adds a warm, spicy impulse to the composition, while clove intensifies its dry, slightly piquant facet. Tonka bean softens the opening and lends it a rounded, subtly sweet nuance.

Guaiac wood and patchouli unfold at the heart, creating a darker, earthy, textured layer.

Frankincense emerges in the base, lending the fragrance resinous depth and a smoky, ritualistic mood.

Overall, the Holy Smoke pyramid moves from warm spices to a woody heart and a rich balsamic finish.

Gender Unisex
Brand The Virtue
Segment Niche perfumery
Country New Zealand
Website https://thevirtue.co.nz/
Year of production 2025
Status Produced
Concentration Perfume extract

Composition pyramid

Cinnamon
Clove
Tonka bean
Guaiac wood
Patchouli
Frankincense

Heart notes

Base notes

Families

Fragrance characteristics

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