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The Virtue Holy Smoke is a 2025 perfume extract from The Virtue, a perfume brand from New Zealand.
This unisex fragrance is designed for those who enjoy expressive compositions with spicy heat, dry woods and a resinous, smoky mood.
The name Holy Smoke perfectly conveys the atmosphere of the release: the fragrance feels deep, rich and almost meditative, while retaining a distinct spicy energy.
It does not try to blend into the background, making it particularly well suited to those who appreciate distinctive compositions with a strong presence and a recognizable trail.
The fragrance belongs to the spicy and woody families, with balsamic, spicy and woody accords as its main facets.
Warm spices, dark woody nuances, earthy depth and a refined resinous accent come together in its composition.
Thanks to its extrait de parfum concentration, Holy Smoke feels denser and more substantial than lighter fragrance formats.
Its very strong sillage makes the composition noticeable from a distance, so it is especially well suited to cool weather, evening outings, festive occasions and moments when you want to emphasize your individuality.
The Virtue Holy Smoke is presented as a unisex fragrance and may develop differently depending on skin temperature, humidity and individual body chemistry.
On one person, its spicy-woody character may seem drier and more austere; on another, softer, warmer and sweeter thanks to tonka bean and resinous nuances.
The product information does not specify an exact recommended number of sprays for the skin or clothing.
Given its high concentration and very strong sillage, it is sensible to start with a small amount and gradually intensify the fragrance if necessary, especially when applying it indoors.
In terms of mood, The Virtue Holy Smoke can be compared with Thomas Sabo Rebel At Heart, Nabeel Ashjan and Nabeel Acqua di Nabeel Absolute.
As a first alternative, consider Thomas Sabo Rebel At Heart if you are interested in noticeable compositions with a rich character and expressive presence.
At the same time, Holy Smoke retains its own individuality: its character is built around the contrast between warming spices, woody texture and incense-like nuances.
No information is available about the perfumer, collection, other concentrations or the influence of this release on the brand's future development.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
Cinnamon adds a warm, spicy impulse to the composition, while clove intensifies its dry, slightly piquant facet. Tonka bean softens the opening and lends it a rounded, subtly sweet nuance.
Guaiac wood and patchouli unfold at the heart, creating a darker, earthy, textured layer.
Frankincense emerges in the base, lending the fragrance resinous depth and a smoky, ritualistic mood.
Overall, the Holy Smoke pyramid moves from warm spices to a woody heart and a rich balsamic finish.
| Gender | Unisex |
| Brand | The Virtue |
| Segment | Niche perfumery |
| Country | New Zealand |
| Website | https://thevirtue.co.nz/ |
| Year of production | 2025 |
| Status | Produced |
| Concentration | Perfume extract |
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