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The Virtue Mary Mary is a 2025 extrait de parfum from The Virtue, a New Zealand brand with a distinctive vision of modern perfumery.
This unisex fragrance belongs to the woody-floral family, where soft floral notes gradually take on deep, resinous and musky nuances.
The composition has a full-bodied and noticeable presence: its character is built on the contrast between luminous white-floral nuances, warm woods and a rich balsamic base.
Thanks to its extrait de parfum concentration, Mary Mary comes across as dense, focused and emotional, with a very powerful sillage.
At first, the fragrance creates an impression of a clean, radiant and slightly sensual floral accord.
It then becomes softer and creamier, while woody nuances add a calm, enveloping texture.
In the drydown, Mary Mary reveals greater depth: resinous, earthy, woody and musky nuances create a distinctive trail that lingers around the wearer for a long time.
The composition does not aim to be discreet, making it especially suitable for those who appreciate recognizable and intense perfume formulas.
The top notes feature lily of the valley and ylang-ylang. The heart combines heliotrope and sandalwood, while the base accord consists of incense, patchouli, vetiver and musk.
In its overall character, The Virtue Mary Mary combines floral, woody, balsamic, white-floral and musky nuances.
This combination gives the fragrance a multilayered character: a delicate opening gradually transitions into a warm woody heart before lingering on the skin as a spicy-resinous and softly earthy trail.
Mary Mary was created for women and men who are drawn to rich unisex compositions with a distinctive personality.
It can be considered for evening outings, special occasions and cool weather, when its dense character unfolds with particular expressiveness.
Because of its very powerful sillage, the fragrance requires careful application: it is best to determine the precise number of sprays gradually, taking into account the temperature, the size of the space and your own sensitivity to intense compositions.
No recommended dosage for application to skin or clothing is available, so it is best to start with a small amount.
Those who would like to explore a similar mood further may wish to consider Agent Provocateur Agent Provocateur Petale Noir, as well as Jacomo For Her and Nabeel Ashjan.
At the same time, Mary Mary stands out for its denser extrait format and especially powerful sillage.
Within The Virtue's current line, this release comes across as a fragrance with a strong visual and emotional character: it is simultaneously floral, woody and resinous.
No information about the perfumer, collection or other concentrations of Mary Mary is available, so its notes, concentration and development on the skin remain the main points of reference for discovering it.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The Virtue Mary Mary's fragrance pyramid opens with lily of the valley and ylang-ylang, creating a bright, expressive floral introduction.
Heliotrope and sandalwood meet at the heart of the composition, making the scent softer, warmer and creamier.
The base is built around incense, patchouli, vetiver and musk, giving the dry-down depth, a woody-balsamic character and lasting power.
Overall, the fragrance moves from fresh white florals to a warm woody heart and a rich, musky-resinous trail.
| Gender | Unisex |
| Brand | The Virtue |
| Segment | Niche perfumery |
| Country | New Zealand |
| Website | https://thevirtue.co.nz/ |
| Year of production | 2025 |
| Status | Produced |
| Concentration | Perfume extract |
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