Bottle photo  The Virtue
Bottle photo  The Virtue
Image  The Virtue
Image  The Virtue
Perfume extract

The Virtue Mary Mary

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

The Virtue Mary Mary — fragrance character

The Virtue Mary Mary is a 2025 extrait de parfum from The Virtue, a New Zealand brand with a distinctive vision of modern perfumery.

This unisex fragrance belongs to the woody-floral family, where soft floral notes gradually take on deep, resinous and musky nuances.

The composition has a full-bodied and noticeable presence: its character is built on the contrast between luminous white-floral nuances, warm woods and a rich balsamic base.

Thanks to its extrait de parfum concentration, Mary Mary comes across as dense, focused and emotional, with a very powerful sillage.

How it develops on the skin

At first, the fragrance creates an impression of a clean, radiant and slightly sensual floral accord.

It then becomes softer and creamier, while woody nuances add a calm, enveloping texture.

In the drydown, Mary Mary reveals greater depth: resinous, earthy, woody and musky nuances create a distinctive trail that lingers around the wearer for a long time.

The composition does not aim to be discreet, making it especially suitable for those who appreciate recognizable and intense perfume formulas.

Notes and olfactory profile

The top notes feature lily of the valley and ylang-ylang. The heart combines heliotrope and sandalwood, while the base accord consists of incense, patchouli, vetiver and musk.

In its overall character, The Virtue Mary Mary combines floral, woody, balsamic, white-floral and musky nuances.

This combination gives the fragrance a multilayered character: a delicate opening gradually transitions into a warm woody heart before lingering on the skin as a spicy-resinous and softly earthy trail.

When and for whom it is suitable

Mary Mary was created for women and men who are drawn to rich unisex compositions with a distinctive personality.

It can be considered for evening outings, special occasions and cool weather, when its dense character unfolds with particular expressiveness.

Because of its very powerful sillage, the fragrance requires careful application: it is best to determine the precise number of sprays gradually, taking into account the temperature, the size of the space and your own sensitivity to intense compositions.

No recommended dosage for application to skin or clothing is available, so it is best to start with a small amount.

Its place among similar fragrances

Those who would like to explore a similar mood further may wish to consider Agent Provocateur Agent Provocateur Petale Noir, as well as Jacomo For Her and Nabeel Ashjan.

At the same time, Mary Mary stands out for its denser extrait format and especially powerful sillage.

Within The Virtue's current line, this release comes across as a fragrance with a strong visual and emotional character: it is simultaneously floral, woody and resinous.

No information about the perfumer, collection or other concentrations of Mary Mary is available, so its notes, concentration and development on the skin remain the main points of reference for discovering it.

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Key fragrance characteristics

Perfume information

Description of the composition

The Virtue Mary Mary's fragrance pyramid opens with lily of the valley and ylang-ylang, creating a bright, expressive floral introduction.

Heliotrope and sandalwood meet at the heart of the composition, making the scent softer, warmer and creamier.

The base is built around incense, patchouli, vetiver and musk, giving the dry-down depth, a woody-balsamic character and lasting power.

Overall, the fragrance moves from fresh white florals to a warm woody heart and a rich, musky-resinous trail.

Gender Unisex
Brand The Virtue
Segment Niche perfumery
Country New Zealand
Website https://thevirtue.co.nz/
Year of production 2025
Status Produced
Concentration Perfume extract

Composition pyramid

Lily of the Valley
ylang-ylang
Heliotrope
Sandalwood
Frankincense
Patchouli
Vetiver

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