The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
TOBBA Higher Self
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
The Story and Character of Higher Self
TOBBA Higher Self is an eau de parfum released in 2025 for those who see fragrance as an extension of their inner state.
This unisex fougère composition has a pronounced character and a very powerful sillage.
The fragrance was created by TOBBA, a young niche house from Hong Kong founded in 2021.
The brand quickly made its mark with emotional and refined fragrances, and Higher Self feels like a continuation of this idea: freshness, greenery, flowers, and a woody-balsamic depth come together here in a cohesive, contemporary expression.
Scent Profile and Development
Higher Self opens brightly and energetically: citrus freshness is infused with a clear green nuance, making the first impression both invigorating and composed.
Gradually, the composition softens, revealing an airy floral quality and a touch of powderiness that do not diminish its dynamism.
In the base, the fragrance takes on a warm woody-balsamic contour.
Dry woody nuances, smoky-resinous depth, and clean musk create a dense finish, allowing the fragrance to leave a long-lasting and distinctive trail.
Its development is especially fascinating on the skin: the fresh opening gives way to a calmer, more contemplative, and meditative character.
Wearability and Sillage
As a unisex fragrance, Higher Self is not tied to a particular style or age group.
It will appeal to those who enjoy expressive fougère compositions with a citrus opening, green undertones, floral softness, and a rich woody base.
Its very powerful sillage makes this eau de parfum a striking choice for evenings, cool weather, special occasions, and situations when you want to make an impression without saying a word.
In warm weather, it is best applied with restraint, while taking the setting into account, as its presence quickly becomes noticeable to those around you.
No precise recommendations for the number of sprays on skin or clothing are available for Higher Self.
A practical approach is to start with a small amount and assess how the composition behaves specifically on your skin, especially given its stated intensity.
The Perfumer and the Brand's Style
Higher Self was created by Jasper Li.
His work is built on contrast: sparkling citrus and green freshness gradually transition into a floral-powdery heart, followed by a deep woody-balsamic base.
It is this shift in moods that allows the fragrance to go beyond a simple fresh fougère.
Higher Self presents TOBBA as a brand interested not only in striking opening notes but also in the multilayered development of a composition designed to be explored with attention.
Similar Fragrances
For comparison, consider Franck Boclet Erotic, as well as Dior Eau Sauvage Extreme (2010) and Roja Parfums Oceania Parfum.
These fragrances share an expressive presentation and an interest in combining fresh, woody, or rich nuances. Higher Self, however, retains its own identity through its fougère structure and powerful sillage.
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