The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
2023: the world took its first breath of Moscow Trend Perfumes. A unisex fragrance from the wood, floral, and aromatic families. In eau de parfum — and that's all it takes to fall in love.
The birthplace of this fragrance — the United Arab Emirates, a place with a refined nose. Moscow Trend Perfumes — the choice of those who appreciate depth and character in every detail.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Moscow evolves as an expressive line of development, where notes flow with precision and warmth. The signature of Trend Perfumes is recognizable in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum sets a balanced rhythm of unfolding.
The accord architecture is built around these accords: Aromatic, Citrus, Floral and Wood with each one in a clear role. The stylistic positioning is unisex, which makes the scent profile easier to read.
At the opening of the pyramid you sense invigorating sunny top notes: Citrus accord, Mandarin and Mint.
In the heart you notice Jasmine and Orange blossom carrying a creamy tuberose direction. In what remains on skin the line is anchored through Woody Accord, extending a earthy woody-resinous trail.
From the group perspective the structure relies on Citrus, Aromatic, Whiteflower and Wood. It also reaches into Floral. From a family perspective the scent maps to Aromatic, Floral and Wood.
In summary Moscow reads as a cohesive composition — the start forms character, the heart develops the core line, and the final phase leaves a stable imprint. These are the fragrances best understood in wear.
| Gender | Unisex |
| Brand | Trend Perfumes |
| Segment | Niche perfumery |
| Country | United Arab Emirates |
| Website | https://trendperfumes.com |
| Year of production | 2023 |
| Status | Produced |
| Concentration | Eau de parfum |
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