The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
Trend Perfumes North Star
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
North Star — a fragrance that sets the direction. North Star Eau de Parfum by Trend Perfumes is a unisex fragrance launched in 2025 as part of the Atlantics collection.
The composition belongs to the chypre, citrus and woody fragrance families, combining the radiant freshness of citrus, green nuances and a deep, warm base.
The name North Star sounds like a metaphor for an inner guiding point: this fragrance does not seek to be a silent background, but creates a distinctive presence.
It is designed for women and men who appreciate clean, composed fragrances with a pronounced woody-mossy texture and a very powerful sillage.
Character and development of the composition
At first, the fragrance smells cool and energetic. Bergamot, lemon and mandarin create a sparkling citrus accord, while lavender adds a dry, green clarity.
The opening is invigorating, transparent and highly versatile, making North Star easy to imagine both in the rhythm of city life and while travelling.
As it develops, the fresh top notes give way to a more textured heart.
Lily of the valley softens the composition with a delicate white-floral nuance, while oakmoss and patchouli bring the earthy depth characteristic of the chypre style.
As a result, the fragrance does not dissolve into simple citrus freshness, but gradually becomes more serious, darker and more expressive.
The final stage is built around amber, white musk, sandalwood and Healingwood. The base smells warm, soft and woody, leaving a rich trail behind.
It is precisely the combination of musky cleanliness, ambery warmth and woody nuances that makes North Star distinctive and well suited to those who enjoy long-lasting fragrances with a noticeable presence.
Concentration, sillage and wearability. North Star is available as an eau de parfum.
In terms of positioning, this is a unisex fragrance: on men's skin, its woody-mossy side may smell stricter, while on women's skin it may appear softer and brighter. However, the final development always depends on skin temperature and individual chemistry.
The sillage is described as very powerful, so it is best to apply it with some restraint.
Specific recommendations for the number of sprays on skin and clothing are not provided in the available data; it is sensible to start with a minimal application and assess the intensity after 15–20 minutes.
Other concentrations of North Star are not listed in the database.
North Star’s place in the Trend Perfumes collection. Trend Perfumes is a young brand from the United Arab Emirates, founded in 2018 and focused on a contemporary international style.
North Star reflects this ambition through its universal gender appeal and combination of familiar citrus notes with mossy, patchouli and woody depth.
If you enjoy expressive fragrances that contrast a fresh opening with a warm base, you may also want to explore Dior Fahrenheit.
North Star nevertheless retains its own character: it comes across as a more direct, highly diffusive and composed olfactory statement, with an emphasis on moss, woods and clean musk.
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