The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Walking on Via Fiori Oscuri Trussardi — a 2022 fragrance that needs no introduction. This is a unisex fragrance rooted in the floral family. The fragrance belongs to the Vie Di Milano collection. Released in eau de parfum.
Country of origin — Italy. Walking on Via Fiori Oscuri Trussardi unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Walking on Via Fiori Oscuri unfolds as an expressive line of development, where layers reveal themselves without rush and without gaps. The style of Trussardi is clear from the opening to the final trail. Nothing here feels random, and the fragrance holds its character from opening to trail. Eau de parfum supports a balanced rhythm of unfolding.
The gender direction is unisex, which sharpens how the fragrance is perceived.
In the top tier you sense invigorating sunny top notes: Bergamot and Mandarin.
In the heart you notice Heliotrope, Magnolia, Mimosa and Rose carrying a velvety rose-iris direction. In the base the composition is fixed through Rice, Tonka bean, Vanilla and Vetiver, reinforcing a warm jammy trail.
From the group perspective the profile is anchored in Citrus, Floral, Fruit and Spicy. The framework further includes Gourmet, Wood and Whiteflower. From a family perspective the scent maps to Floral.
Taken together Walking on Via Fiori Oscuri holds a coherent structure — the first stage creates momentum, the heart develops the core line, and the base secures the trail. This is the type of composition best understood through real development.
| Gender | Unisex |
| Brand | Trussardi |
| Segment | Luxury perfumery |
| Country | Italy |
| Website | https://www.trussardi.com |
| Year of production | 2022 |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Angelini Beauty |
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