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Home Fragrances Ulrich Lang Apsu

Eau de toilette

Ulrich Lang Apsu

Gender:

Unisex

Segment:

Lux perfumes

Fragrance information:

Apsu Ulrich Lang arrived in 2016 — and it was immediately clear this one was here to stay. By character, a unisex fragrance drawing from the green family. It was created by perfumer Ulrich Lang. Concentration — eau de toilette: exactly what it needs to be.

Country of origin — the United States, and that already says something about the quality. Apsu Ulrich Lang — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Perfume information

The composition of Apsu is shaped as a living composition, where layers reveal themselves smoothly and sequentially. The style of Ulrich Lang is clear in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Eau de toilette emphasizes a balanced rhythm of unfolding.

At the note-group layer the profile is anchored in Citrus, Spicy, Green and Floral. The framework further includes Whiteflower, Drinks, Ambery and Balsamic. From a family perspective the fragrance belongs to Green.

From the first breath you meet crisp leafy first notes: Bergamot, Coriander, Green Chord and Violet leaf.

In the middle phase you sense Iris, Jasmine, Pink pepper, Water Lily and White Tea keeping a harmonious floral direction.

The accord architecture rests on these accords: Balsamic, Citrus, Floral and Musc forming a compact and readable structure. Additional accords such as Wood, Powdery, Amber and Spicy enrich the profile without taking over.

Taken together Apsu reads as a cohesive composition — the start forms character, the middle layer carries the identity, while the drydown anchors the memory. These are the fragrances best understood on skin.

Ulrich Lang
Creative Director

Gender	Unisex
Brand	Ulrich Lang
Segment	Niche perfumery
Country	United States
Website	http://www.ulrichlangnewyork.com
Year of production	2016
Status	Produced
Concentration	Eau de toilette

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Composition pyramid

Bergamot

Coriander

Green Chord

Iris

Jasmine

Pink pepper

Ambergris

Frankincense

Musk

Top notes

Bergamot Coriander Green Chord Violet leaf

Heart notes

Iris Jasmine Pink pepper Water Lily White Tea

Base notes

Ambergris Frankincense Musk White Cedar

Families

Green

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Ulrich Lang Apsu

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Key fragrance characteristics

Perfume information

Description of the composition

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