The art of perfume marketing: how fragrance is sold
A fragrance cannot be seen, touched, or displayed on a shelf like a dress. Yet it is sold by the mil...
Eau de parfum
Unusual Yen
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Unusual Yen — a fragrance from The Witcher collection
Unusual Yen is a unisex fragrance released in 2025 by the Ukrainian brand Unusual.
This eau de parfum is part of the The Witcher collection, which brings together expressive compositions with character and a distinctive emotional presence.
This fragrance is built around a contrast of fresh greenery, cool florals and an unexpected berry tartness.
Thanks to its concise structure, Unusual Yen comes across as cohesive and graphic: it is not overloaded with numerous nuances, but unfolds through several accords that gradually replace one another on the skin.
Notes and character of the composition
The fragrance opens with a green accord — fresh, juicy and slightly tart. Lilac emerges at the heart, adding a soft floral haze and a distinctive springtime transparency.
Gooseberry unfolds in the base, reinforcing the cool, tart nuance and making the finish more unusual.
In terms of its olfactory profile, Unusual Yen belongs to the chypre and floral fragrance families, while also combining floral, fruity and green notes.
This combination will appeal to those who enjoy fresh compositions with character, where the delicacy of flowers is balanced by green austerity and a subtle berry note.
Sillage and wearability
Unusual Yen is presented as a unisex fragrance with very strong sillage, so its presence will be noticeable and expressive.
For everyday wear, it is best to start with a small number of sprays and increase the intensity if necessary, especially indoors.
The composition may unfold particularly beautifully in spring and cool weather, when its green and floral nuances feel more expansive.
The fragrance is suitable for walks, meetings and occasions when you want to leave behind a fresh yet memorable trail; specific recommendations for applying it to skin and clothing are not provided in the available information.
The fragrance's place in the line
Yen stands out among more familiar floral compositions through its combination of lilac, gooseberry and a green accord.
As an alternative for exploring a similar floral mood, you might consider Estée Lauder Pleasures, as well as Sisley Eau du Soir and Yves Rocher Lilas Mauve.
No information is available about the perfumer, other concentrations or an official brand website for this release.
Even so, the structure of Unusual Yen creates a clear impression: it is a distinctive eau de parfum with a green opening, a lilac heart and a tart berry accent in the base.
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