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Home Fragrances Viv! Presumed Innocence

Eau de parfum

Viv! Presumed Innocence

Gender:

Female

Segment:

Lux perfumes

Fragrance information:

2017: the world took its first breath of Presumed Innocence Viv!. A feminine fragrance from the wood, musk, and floral families. Perfumer Willeke Hofstee is the author behind this composition. Available as eau de parfum.

Country of origin — the Netherlands, and that already says something about the quality. Presumed Innocence Viv! — the choice of those who appreciate depth and character in every detail.

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Key fragrance characteristics

Perfume information

The note pyramid of Presumed Innocence evolves as a continuous scent journey, where accents shift smoothly and sequentially. The style of Viv! is clear in details that define the fragrance identity. Nothing here feels random, and the structure feels complete all the way through. Eau de parfum supports the right density and pace of development.

The accord architecture is driven by these accords: Floral, Fruit, Musc and Wood forming a compact and readable structure. Additional accords such as Amber and Spicy enrich the profile without taking over. The stylistic positioning is feminine, which sharpens how the fragrance is perceived.

Right at the start you meet airy floral opening notes: Orange blossom and Peach.

In the middle phase you notice Damask Rose, Jasmine and Violet keeping a harmonious floral direction.

At olfactory-group level the profile is anchored in Whiteflower, Fruit, Floral and Animals. The palette also extends to Musk, Wood, Spicy and Gourmet. At family level the composition sits in Floral, Musk and Wood.

Taken together Presumed Innocence reads as a cohesive composition — the start forms character, the middle layer carries the identity, while the drydown anchors the memory. This is the type of composition best experienced in wear.

Willeke Hofstee
Perfumer

Gender	Female
Brand	Viv!
Segment	Premium perfumery
Country	Netherlands
Website	http://www.vivbodyluxuries.com
Year of production	2017
Status	Produced
Concentration	Eau de parfum
License holder	Lecorps

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Composition pyramid

Orange blossom

Peach

Damask Rose

Jasmine

Violet

Grey Ambergris

Musk

Oud

Top notes

Orange blossom Peach

Heart notes

Damask Rose Jasmine Violet

Base notes

Grey Ambergris Musk Oud Patchouli Saffron Vanilla

Families

Floral

Musk

Wood

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Viv! Presumed Innocence

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Key fragrance characteristics

Perfume information

Description of the composition

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